Last Updated: June 2, 2026

Looking after the details you share is treated here as a routine part of running the site rather than something added on at the end. The text below is written to reflect widely recognised advertising standards and the general data-protection principles observed in many jurisdictions. It explains, in everyday wording, which categories of information may be recorded when you visit or order, the purposes for which that information is handled, and the options open to you.

By continuing to browse or by submitting an order, you confirm that you have read and accepted the practices described here. If any part of this policy does not match your expectations, please stop using the site and the services offered through it.

Questions on privacy matters of any kind may be sent to: support@baggu.com

1. Information That May Be Collected

Two broad categories are involved: details you provide directly, and technical information recorded automatically while you browse. Both are used to run the store, improve the browsing experience, and support advertising that complies with applicable rules.

1.1 Details You Provide Directly

Personal details are received whenever an order is placed, an account is created, or a support request is submitted:

• Name and contact information
• Email address used for correspondence
• Telephone number
• Delivery and billing addresses
• Payment details (handled by protected third-party processors; full card numbers are not stored on our side)
• Items ordered, purchase history, and related transaction records
• Account credentials and saved preferences

1.2 Details Recorded Automatically

As you move through the site, certain non-identifying technical and behavioural signals may be recorded by us and by authorised analytics or advertising partners:

• IP address and a rough geographic area
• Browser, device type, and operating system
• Pages opened, time spent, and on-page interactions
• Referring sources, traffic channels, and campaign entry points
• Cookie identifiers and comparable technical markers

This information supports site performance tuning, journey personalisation, advertising measurement, and general security monitoring.

2. How Information Is Used

Data is handled only for the legitimate business purposes set out below, in line with widely adopted advertising data policies and applicable privacy legislation:

• Processing, confirming, dispatching, and tracking orders and payments
• Responding to enquiries and resolving order or after-sales matters
• Sending service messages such as confirmations, dispatch alerts, and refund notices
• Sending occasional promotional messages where consent has been given (opt-out available at any time)
• Refining site functionality, product presentation, and the overall shopping journey
• Reviewing traffic patterns and campaign results to improve advertising
• Detecting and preventing fraud, abuse, and security risks
• Complying with legal, tax, and regulatory obligations

3. When Information Is Shared

Personal information is never sold, rented, or traded.

Disclosure is limited to trusted service providers and only to the extent required to run the business and complete orders. Each provider is bound by a data-protection agreement and may not use the information for any other purpose:

• Payment processors handling transactions
• Delivery and logistics partners
• Hosting, maintenance, and analytics services
• Advertising platforms used for measurement and remarketing
• Email and notification delivery services

Information may also be disclosed where required by law, by a court order, or in response to a valid request from a public authority. Should the business be reorganised, merged, or transferred, relevant records may form part of the transferred assets, provided this policy remains in force.

4. Cookies & Similar Technologies

Cookies, pixel tags, web beacons, and comparable tools — including advertising conversion and remarketing cookies — are used to support site features and to measure advertising outcomes.

These tools allow us to:

• Retain your preferences and personalised settings
• Understand visitor traffic, behaviour, and page performance
• Measure advertising conversions and refine campaigns
• Improve site functionality and the overall experience

Your control: cookies can be disabled, blocked, or deleted at any time through your browser settings. Turning cookies off will not prevent basic access to the site, although some personalised features and advertising functions may not operate fully.

5. Email & Marketing Messages

Where you join a mailing list or agree to receive marketing messages, product updates, offers, and related content may be sent from time to time.

Opting out: every promotional email includes a clearly visible unsubscribe link at the bottom. An opt-out request may also be sent to support@baggu.com.

Please note that service messages relating to an order — such as confirmations, delivery updates, and after-sales notices — are necessary to fulfil that order and cannot be switched off.

6. Data Security & Retention

Administrative, technical, and physical safeguards are maintained to reduce the risk of unauthorised access, disclosure, alteration, loss, or misuse. Industry-standard encryption is applied to data in transit and at rest.

Records are kept only for as long as needed for the purposes described in this policy, or for as long as the law requires, after which they are deleted or anonymised.

No method of online transmission or electronic storage can be guaranteed entirely secure; commercially reasonable measures are nonetheless applied to protect the information entrusted to us.

7. Your Privacy Rights (U.S. Residents)

Residents of the United States may hold the following rights under applicable state privacy laws, including the CCPA:

• Access the personal data held about you
• Correct inaccurate personal information
• Request deletion of your personal data
• Opt out of targeted marketing and advertising communications

To exercise any of these rights, email support@baggu.com. Your identity will be verified before the request is processed.

8. Children's Privacy

This site is intended for users aged 13 and older. Personal data from children under 13 is not knowingly collected. Should it come to light that such data was recorded unintentionally, it will be removed from our records without undue delay.

If you believe a child may have shared personal information, please get in touch so that appropriate steps can be taken.

9. Third-Party Links

Links to external sites may be included for convenience. Their content, privacy policies, and data practices are outside our control.

Responsibility for how third parties handle your data does not rest with us. Before sharing personal information with any external site, please review its privacy policy.

10. Changes to This Policy

This policy may be revised from time to time to reflect changes in services, technology, advertising practices, or legal requirements.

Revisions are posted on this page with an updated "Last Updated" date and take effect once published. Continued use of the site after an update constitutes acceptance of the revised terms.